After my first blog anniversary, it feels fresh to come up with something important. So here, I have picked up quite an interesting topic that can help you improve your ranking indirectly and massively.
Working hard for a long term blog to get it ranked for all the possible keywords you target is not an easy task and moreover if you somehow manage to get your site ranked for a particular keyword, there’s no surety that your post will remain on number 1 position forever.
Well you can’t be sure of anything when it comes to search engines, specifically talking about Google which after so many recent updates resulted in massive change in rankings. Talking about the SEO factors, you may list dozens of factors but what if I say you still don’t know one of the biggest factor that plays a key role in search rankings ?? Or even if you know, You just overlook or ignore it.
User Engagement – Massive Ranking Factor Often Ignored
So, the Factor I’m highlighting here is “Engagement”. Yes, User engagement!!When it comes to engagement the various factors that may come up in your mind would be Bounce Rate, Time-on-Site, Navigation, Design UX, load time, etc etc and yeah Content of course.
|Image from www.deehoseo.com|
- When was the last time you checked up your Time on Page stats ?
- What is your Site Load Time ?
- Where does your traffic go after visiting your page ?? Back to Google or ????
- How well is your Site Navigation ?
- When was the last time you worked specifically to improve your Bounce Rate ?
- Do your readers really love your content ?
- When was the last time you checked “Pages per session” stat on Analytics ?
We are going to have to get comfortable in a world where the ranking factors are indirectly influenceable, not directly influenceable” ~ Rand Fishkin from Moz.com
What Comes under Engagement ??
- Bounce Rate
- Time on Page
- Time on Site
- Pages Per Session
- Recurring Visits
- Page Navigation
- Pogo Sticking
I could have listed Article Quality, Keyword Density, Image Optimization, External Linking, etc but I have avoided such factors since you and many other experts cover them while doing ON-PAGE optimization.
A Quick Step on How to Do!
- So after having all the data from Analytics, go for a study of all the stats, check up the stats for last one month, 3 months and so on.
- Keep a look at the posts that are working well, the posts that gets the least bounce, posts that gets converted into further pageviews etc.
- This way you will be easily able to detect all the places and spots where you have to work on. The task then is quite simple as you just have to apply some tweaks and voila! you will see improvements in your stats.
So the work is quite simple, all you have to do is just don’t overlook this factor. Once you get a hold on engagement, you will surely be seeing stats going up!
Note: You can take the Red Font Content as a checklist on how to improve engagement
Here I would also like to add some extra resources that will help you take care of your site engagement: